The PERVERSE sunglasses team hit the beach to clean up the shores of Santa Monica! Under the bright and shining So Cal sun, our clean team coordinated with Heal the Bay (@HealtheBay), an environmental non-profit organization dedicated to making the coastal waters of Greater Los Angeles safe, healthy, and clean. The beach cleanup helps fulfill our PERVERSE sunglasses 1:1:1 initiative to donate 1% of our sales, 1% of our time, and 1% of our profits to charity.
After a quick meeting with our Heal the Bay leader, Ben, our eager team broke into groups and cleared the sand of contaminants that pollute the ocean and harm sea life. (Did you know cigarette butts are the number one item picked up on our beaches?)
It didn’t take long for our groups to get competitive and see who could fill up their trash bag first! Our cleanup had quite the ripple effect, as we even had a few young beach-goers pitch in trash they found in the sand.
As much fun as our clean up day was, it was also eye-opening: Each group traveled ¼ of a mile in under an hour, yet collected enough trash to fill one 12-gallon trash bag.
Our PERVERSE team cleanup of the iconic Santa Monica State Beach is just the beginning of our commitment. Stay tuned for details on our next charitable adventure—and how you can be a part of it! (Psssst! Like those sunglasses we're wearing? Click here to shop the limited edition style!)
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