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PERVERSEcity — LOOKINGLASS

the fashion destination blog

#runtheworld: Meet the Start-Up Run by Women

In honor of #IWD2017, here’s to the company making #runtheworld more than a hashtag. PERVERSE sunglasses, a start-up based out of Los Angeles, counts women as 81% of its corporate workforce. This statistic includes the company’s CEO, Toni Ko, former founder of the groundbreaking global beauty empire NYX Cosmetics.

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And The Award Goes To...YOU!

We’d like to thank all the beauties who’ve styled our Instagram feed, cause we never would have been named a Pixlee Top 25 Digitally Native Vertical Brand of 2017 without you! 

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POP QUIZ with PERVERSE & Philosophy

Pop Quiz: Can you spot the SPF? Open to see the answer...it just might surprise you.

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Best Backstage Looks From NYFW (and How to Steal Them for Under $100)

SJP! Bella! Ms Wintour! Our Style Editor picks the best looks from NYFW and shows how to style each with sunnies for under $100.

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Brittany Balcom Gets Artsy with PERVERSE

Want to say you knew Brittany Balcom before she was famous? (Because trust us, she will be famous). Then get yourself to the Get Artsy with PERVERSE event on November 11.

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Noodles Gets Artsy with PERVERSE sunglasses

Friday 11/4: Drop in our DTLA showroom for a special showcase featuring artists Brains and Noodles. (Did we mention you can snack, chat, and shop sunglasses, too?)

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LeCash Gets Artsy with PERVERSE

Met our next Get Artsy with PERVERSE artist, LeCash, a talented self-taught artist who, may we say, looks undeniably amazing in our sunglasses. (Ok, maybe we're a little biased.)

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Elton John's Sunglasses Are PERVERSE

What happens when Sir Elton John requests a custom pair of PERVERSE sunglasses? You deliver not 1, but 2 pairs!

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5 Reasons Why We Donate to Goodwill (& Why You Should, Too)

Thinking about donating to Goodwill? Here's 5 reasons why PERVERSE sunglasses did (and why you should, too!).

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4 Ways These Sunglasses Support Breast Cancer Awareness

How can you support the fight against Breast Cancer with sunglasses? When you purchase Slay 02-Pink now through October 31, 2016! We'll give you 50% off AND donate 20% of the net sales to Breast Cancer Research Foundation!

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Gaga for Rose Gold

Rose gold has gone from cult obsession to cover girl. What are some other signs that the world has gone gaga over rose gold? 

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Like Art Walk? Then You'll Love Get Artsy with PERVERSE

Our first-ever Get Artsy with PERVERSE event showcases Brandon Deener, who you should be following on Instagram. NOW. 

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Hot of the Runway: New York Fashion Week

Shimmering metallics. Geometric patterns. Textured designs. Get a closer look at the futuristic and tech-inspired sunglasses you’ll see on and off the #NYFW runway.

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PERVERSE Hits the Beach to help Heal the Bay

What did we find on the sandy beaches in Santa Monica? You have to click to find out.

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From NYX to PERVERSE: Toni Ko Sets Her Sights on Sunglasses

Whether they knew her, knew of her, or just wanted to hear from her, attendees of Toni Ko’s Moonshot speaker series were already in love with her latest endeavor: PERVERSE sunglasses.  150 attendees of the event, produced by Inc. magazine and TeamOne (a division of Saatchi & Saatchi) were seen trying on sunglasses, snapping selfies, and styling their social feeds with the very pairs seen on celebrity fans like Beyonce, Jessica Alba, Cara Delevingne, and even Kendall Jenner and Kylie Jenner at Coachella 2016. Toni Ko, Founder of NYX cosmetics and PERVERSE sunglasses, was invited to the Playa Vista campus...

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Who is PERVERSE sunglasses...And Are You One Of Us?

We get a lot of questions from sunglasses fans, but nothing comes up more than the question, "Why did you name your company PERVERSE?" The meaning of PERVERSE is greatly misunderstood. Whether you Google it or thumb through a dictionary old-school style, you'll find the true definition of perverse is, "to deliberately do things against the norm." That real meaning is EXACTLY why we chose PERVERSE as our name. Our mantra, if you will, is to deliberately break against the eyewear industry's "normal" business model with our own high fashion, high quality sunglasses offered at a sensational price point. We call it shaking up...

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That's PERVERSE: A Playlist

Getting our motley crew of Sunglassists to agree on music is no small feat. The solution? Compile a group playlist. The result? These tunes inspired retelling of *legendary* karaoke experiences while instigating lots of toe-tapping and singing along. Without further ado, we present our first ever PERVERSE sunglass playlist on Spotify, for your listening pleasure. Experience the PERVERSE playlist.

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Pair Your Pair with Festival Season

Spring isn’t the only thing that blooms in April. A bevy of outdoor festivals brings music-loving masses to campgrounds from Indio (we're Coachella-bound) to Tennessee (that's you, Bonnaroo!). Whether you’re a flower power princess or punk rock goddess, we have the sunnies that fit your style. Don’t rush the stage without your festival ready pairs in tow.  Shop the styles now...

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Introducing PERVERSEcity: The Official PERVERSE Style Destination Blog

Welcome to PERVERSEcity, the style blog built for divas, dolls, and damsels who strut to the beat of their own street style. Think of this as your constant feel-good look good feed for your life, your style, and your lifestyle goals. Feast your peepers on new sunnie styles in all shapes and styles. Source delicious ideas on how to #matchymatchy your sunnies with ANYTHING (Have a thing for green lippy? Why yes, we have a pair for you…). But that’s not all. We’ll serve up local and global fare featuring fabulous people and places that do things a little PERVERSE....

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